
CPD Services work closely with academics and other stakeholders to provide Professional Conference Organising (PCO) Services and act as the central hub for each event, pulling all the different aspects together to ensure your event is a success.
Support services include, but are not restricted to:
- Project Management
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Your Event Manager will:
- Meet with you to discuss your requirements and prepare an event proposal specific to your event.
- Work with you to set your aims, objectives and KPIs.
- Ensure appropriate team members are available to deliver your event.
- Meet regularly with conference committee to progress event planning and management.
- Oversee all aspects of services provided to you as outlined in event proposal.
- Hybrid and Virtual Events
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CPD Services will work with you to identify the most appropriate format for your event; be that a particular hybrid model or fully virtual. Our event management system includes the option for hybrid or virtual delivery or we can recommend other platforms to host your event.
Our team have the appropriate skills and training to operate the cameras and microphones in the conference room to ensure the virtual audience can gain the best remote experience. We aim to maximise the hybrid opportunities of both the in-person and virtual audience simultaneously, bringing them together for a shared experience.
- Budget Development
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The team will work with you to:
- Develop the initial budget for your event.
- Set up a distinct budget code for your event.
- Provide on-going reporting throughout the event lifecycle.
- Produce a final statement once all transactions have been processed.
- Provide all relevant financial transactions (e.g. income from sponsor organisations, fees from registrations, refunds, payment to suppliers etc).
- Ensure compliance with e.g. VAT legislation and reporting requirements.
- Sponsorship, Exhibition and Advertisement
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If appropriate we will:
- Develop sponsorship, exhibition and advertising packages and promote these opportunities to maximise revenue.
- Liaise with potential sponsors and exhibitors regarding their requirements, providing bespoke packages if required.
- Manage all contractual arrangements and financial transactions
- Manage sponsor and exhibitor relationships to ensure they are getting value for money from the package they have selected.
- Marketing and Communication
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As appropriate CPD Services can:
- Manage your social media strategy for your event
- Include your event on appropriate event listing pages
- Curate and send out emails to GDPR compliant databases
- Create and distribute press releases
- Create event imagery (e.g. website banners, magazine adverts, promotional flyers)
- Promote event news through appropriate channels
- Create photography and video materials
- Advertise in paper and online publications (e.g. journals, magazines, forums
- Website Development and Management
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As appropriate CPD Services can:
- Liaise with the University's web team or external provider to develop a conference website.
- Manage website content and on-going maintenance.
- Paper Submissions/ Abstract Management
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As appropriate CPD Services can:
- Help to set the abstract/paper submission timeline.
- Set up the online abstract submission system
- Manage abstract submissions and enquiries.
- Set up the abstract review process, allocating submissions to reviewers, ensuring reviewers have completed and collating weightings / marks.
- Advise delegates by email the outcomes of their submission.
- Help to collate the online programme and app programme.
- Compile a e-abstract booklet.
- Speaker Liaison
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As appropriate CPD Services can:
- Liaise with invited speakers to arrange travel and accommodation requirements.
- Liaise with speakers to determine any specific needs or requirements e.g. AV needs, dietary requirements.
- Gather information such as biographies, photos, abstracts and presentations.
- Provide speakers with up-to-date information about the conference.
- Delegate Management and Online Registration
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As appropriate CPD Services can:
- Set up and manage the online registration process, allowing for online payment.
- Deal with customer enquiries.
- Provide regular reports regarding delegate registration and link registrations to accepted abstracts (if appropriate)
- Develop a feedback questionnaire for delegates.
- Provide a report summarising the feedback survey results.
- Liaison with Internal and External Suppliers
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As appropriate CPD Services can liaise with internal departments, such as:
- Web team
- Media Services
- Design/Printing
- Catering
- Room booking
- Contracts
As appropriate CPD Services can liaise with non-University suppliers, such as:
- Conference and Dinner venues
- Entertainment: musicians i.e. Ceilidh bands, pipers, dancers
- Social programme: local castles, distilleries, breweries, tour operators
- Aberdeen city council
- Civic support
- Retail outlets
- Visit Aberdeenshire
- Conference committee / association
- Printing services
- Website/ marketing services
- Transport services
- Social Programme Management
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As appropriate CPD Services can:
- Manage the organisation of the social programme including a conference dinner.
- Apply for civic hospitality from the council for a civic reception as appropriate.
- Arrange sightseeing excursions (as required).
- Liaise with entertainment providers for the conference dinner (e.g. Ceilidh band, pipers as required).
- Arrange delegate transport between venues using external transport companies (as required).
- Sustainability
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It is vital to consider the impact organisation and delivery of events have on the environment. Issues of sustainable development are important to brand owners, event sponsors, participants and visitors. Therefore being aware and understanding the environmental impact of an event is an important part of delivering a successful and environmentally responsible event. The team have developed an Event Sustainability Analysis tool to assess the environmental impact of each event we host, which enables us to mitigate these impacts as much as possible before they occur and also provide updates to clients on the environmental implications of their events during planning and delivery.
Our Event Sustainability Analysis Tool analyses and scores each of the following categories:
- Transport and Travel
- Advertising and Information Sharing
- Communication and Engagement
- Energy Use
- Venue(s)
- Procurement
- Catering
- Waste
- On-the-Day Support
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As appropriate CPD Services can:
- Collate pre-conference information for delegates, sponsors, speakers and other stakeholders
- Brief any additional helpers (e.g. students or the LOC) regarding their roles.
- Be available 'on-the-day' to undertake registration and to troubleshoot throughout the event.
- Be the first point of contact for delegates arriving at the event
- Support speakers throughout the event
- Co-ordinate and support exhibitors in arriving to organise their stand
- Prepare the room set-up for hybrid event delivery
- Be in the room / online to facilitate and support the order of speakers
- Facilitate Q&A
- Prepare and deliver welcome and closing speeches
- Post Event
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After the dust has settled - we can provide:
- Delegates, speakers, sponsors and other stakeholders with a feedback evaluation
- Finalise all financial transactions
- Provide an event report including registration, financial, feedback and other pertinent information
- Hand over to the next event organisers if appropriate.