ÐÏࡱá>þÿ 79þÿÿÿ6ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥Áaà ð¿sbjbj[[ 4$9bE\9bE\s ÿÿÿÿÿÿ·    ÿÿÿÿ,,,,$P$,=xtttttOOO¼¾¾¾¾¾¾$µ!¶k$XâOOOOOâttÛ÷ûûûOFtt¼ûO¼ûûŽäh�tÿÿÿÿɦ3˜‘Ñÿÿÿÿ•.L¨ 0=\4Ã$ÃÃ$ �Ã$�OOûOOOOOââßOOO=OOOOÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÃ$OOOOOOOOO  > Þ: marketing management (MSc/PgDip/PgCert) 57N500B1/61N500VX/62N500VZ FULL TIME ROUTE Duration: 12 months full-time (MSc); 9 months full-time (PgDip); 4 months full-time (PgCert) Content: Candidates must take the following compulsory courses Stage 1 BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5039 Marketing Management (15 credit points) BU5041 New Product & Service Development (15 credit points) BU5043 Marketing Decision Making (15 credit points) Stage 2 All of the courses for Stage 1 plus BU5572 Consumer Behaviour (15 credit points) BU5573 Marketing Communications (15 credit points)) BU5576 Business Model Innovation (15 credit points) BU5583 Research Practice (15 credit points) Stage 3 All of the courses for Stage 2 plus BU5968 Dissertation (60 credit points) Or BU5959 Marketing Project (60 credit points) Assessment: By course work, by written examination or by a combination of those, as prescribed for each course. The degree of MSc shall not be awarded to a candidate who fails to achieve a CGS D3 in the relevant dissertation course, irrespective of their performance in other courses. PART TIME ROUTE Duration: MSc 24 Months (PT); PG Diploma 18 months; PgCert 8 Months. Part time students will negotiate their programme of study with the Programme Leader. Students undertake a programme of study as agreed with the programme leader, taking up to 30 credit points per semester (90 credit points per year of study). BU5039 must be taken as part of the first year of study. Stage 1 (This course must be taken as the first course in any study) BU5039 Marketing Management (15 credit points) Year 1 a further 15 credit points from the following: BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5041 New Product & Service Development (15 credit points) BU5043 Marketing Decision Making (15 credit points) Year 2 30 credit points from the following (students must take the courses not taken in year one): BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5041 New Product & Service Development (15 credit points) BU5043 Marketing Decision Making (15 credit points) Stage 2 (up to 30credit points from the following) BU5572 Consumer Behaviour (15 credit points) BU5573 Marketing Communications (15 credit points)) BU5576 Business Model Innovation (15 credit points) BU5583 Research Practice (15 credit points) On completion of the compulsory courses, students must take either of the following in year two: BU5959 Marketing Project (60 credit points) Or BU5968 MSc Dissertation (60 credit points) Assessment: By a portfolio of course work, as prescribed for each course. The degree of MSc shall not be awarded to a candidate who fails to achieve a CGS Grade D3 in the relevant final stage course, irrespective of their performance in other courses. 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