ÐÏࡱá>þÿ /1þÿÿÿ.ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥ÁÀ ð¿„ bjbjñ¡ñ¡ 4“˓˄ÿÿÿÿÿÿ·^^¸¸¸¸¸ÿÿÿÿÌÌÌÌèÌ•>üüüüü×××$Ó²…!B:¸×××××:¸¸üüÛO___×:¸ü¸ü_×__ŽHhôüÿÿÿÿ0&±÷ÃÐÿÿÿÿ°e0•À4Ç!'Ç! ôÇ!¸ô ××_×××××::C××ו××××ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÇ!×××××××××^ ~: marketing management (MSc/PgDip/PgCert) 57N500B1/61N500VX/62N500VZ Duration: 12 months full-time (MSc); 9 months full-time (PgDip); 4 months full-time (PgCert) Content: Candidates must take the following compulsory courses Stage 1 BU5039 Marketing Management (15 credit points) BU5043 Marketing Decision Making (15 credit points) BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5041 New Product & Service Development (15 credit points) Stage 2 All of the courses for Stage 1 plus BU5573 Marketing Communications (15 credit points)) BU5583 Research Practice (15 credit points) BU5576 Business Model Innovation (15 credit points) BU5572 Consumer Behaviour (15 credit points) Stage 3 All of the courses for Stage 2 plus BU5968 Dissertation (60 credit points) Or BU5959 Marketing Project (60 credit points) Assessment: By course work, by written examination or by a combination of those, as prescribed for each course. The degree of MSc shall not be awarded to a candidate who fails to achieve a CGS D3 in the relevant dissertation course, irrespective of their performance in other courses. '-/2:;CDIJS©±ëòóôú$ & * W Y ðàÒŸðàðàðà«�«�«�„wj«]P«�hz!ìhU ëCJOJQJhz!ìhü{CJOJQJhz!ìh1VCJOJQJhz!ìhz/iCJOJQJhúkÉ>*CJOJQJhz!ìhúkÉ>*CJOJQJhz!ìhúkÉ6�CJOJQJhz!ìhúkÉCJOJQJh? ˜5�;�CJOJQJhz/i5�;�CJOJQJhz!ìhóœ5�CJOJQJhz!ìhóœ5�;�CJOJQJhz!ìhúkÉ5�;�CJOJQJIJ¨©êëóô$ Y ª è é ñ ò   K w ­ Ü óéééàÛÏÏÅŹ¹¹¹¹¹¹¹¹¹¹ Æ Sn€gdz!ì ÆS€gdz!ì Æ hS€gdz!ìgdz!ì Æhgd? ˜ Æhgdz!ì Æ h€D%gdz!ìY _ — ª ° ´ é ð ñ ò   O Q [ c w } ­ ³ Ý ä å æ   7 = c d o ñâÕǹի ’Õ…ÕxÕxÕkÕ…Õ« ’ÕxÕ…Õ¹[hz!ìhúkÉ6�CJOJQJ\�hz!ìhÌ{OCJOJQJhz!ìhù{XCJOJQJhz!ìh1VCJOJQJhz!ìhz/i>*CJOJQJhúkÉ>*CJOJQJhz!ìhúkÉ>*CJOJQJhz!ìhúkÉ;�CJOJQJhz!ìh1V;�CJOJQJhz!ìhúkÉCJOJQJhz!ìhúkÉCJOJQJ^Jhz!ìh1VCJOJQJ^JÜ Ý å æ 4 7 c d ƒ „ óóóóóóóóéäÚ ÆhgdúkÉgdz!ì Æh€gdz!ì Æ Sn€gdz!ì o $ ) ‚ ƒ „ ñãñÚÓ hUqƒhxQhz!ìhúkÉCJhz!ìh?×CJOJQJ\�hz!ìhúkÉCJOJQJ\�21�h:pxQ°‚. °ÆA!° "° #� $� %°°Ä°Ä �Äj ˜žžžžžžž666666666vvvvvvvvv66666>666666666666666666666666666¨6666666666¸666666666666hH66666666666666666666666666666666666666666666666666666666666666666°62ÀÐàð 0@P`p€�ÀÐàð2(Øè 0@P`p€�ÀÐàð 0@P`p€�ÀÐàð 0@P`p€�ÀÐàð 0@P`p€�ÀÐàð 0@P`p€�ÀÐàð 0@P`p€�8XøV~ OJPJQJ_HmH nH sH tH N`ñÿN ðnNormal$a$ CJOJPJQJ_HmH sH tH `@` 1;~� Heading 2$¤ð¤<@&$5�6�CJOJPJQJ\�]�^JaJ>@> ðn Heading 3$d8ÿ@&5�DA òÿ¡D Default Paragraph FontRióÿ³R 0 Table Normalö4Ö l4Öaö (k ôÿÁ( 0No List PþoòÿñP ðnHeading 3 Char5CJOJPJQJ^JaJ44 g+_Header  Æ9r BþoòÿB g+_ Header CharCJOJPJQJtH \þoòÿ!\ 1;~�Heading 2 Char(56CJOJPJQJ\]^JaJtH PK!éÞ¿ÿ[Content_Types].xml¬‘ËNÃ0E÷Hüƒå-Jœ²@%é‚ÇŽÇ¢|ÀÈ™$ÉØ²§Uû÷LÒTB¨ l,Ù3÷ž;ãr½µÃ˜œ§J¯òB+$ëG]¥ß7OÙ­V‰�$ùãûÿ©«×îÇ !)OÚ^ýrÍC$ñy@“°íÝö/­yH*œ˜ñ„´½)‘Þµ�÷ß»Š×UDb‚`}"×qÛ‹”J×—–¤ÃX^æ)I`nÌEŒ¼Šp)øèÆli¹V[]Š1M<”àÈÞ�©OÐP“ô6râ=¯‰’zÀgb Ig…Áu��SÙebÖö€OÀ�†ä¾òÃRÁDÛ«™Ÿ·´qu ¯g‹˜Z°¶´®o~ÙºlAp°lxŠpT0­÷­+[}`j×ëõº½zAϰV–2ÍF­ÞÉi–@öqžv·Ö¬5\|‰þʜ̭N§Óle²X¢dsøµÚjcsÙÁ�Å7çð�Îf·»êà ÈâWçðý+­Õ†‹7 ˆÑä`­ÚïgÔ È˜³íJøÀ×j|†‚h(¢K³óD-еß㢠dXÑ©iJÆØ‡(îâx$(Ö ð:Á¥;ä˹!Í I_ÐTµ½S 1£÷êù÷¯ž?EÇž?øéøáÃã?ZBΪmœ„åU/¿ýìÏÇ£?ž~óòÑÕxYÆÿúÃ'¿üüy5Òg&΋/ŸüöìÉ‹¯>ýý»GðM�Geø�ÆD¢›äíó3Vq%'#q¾ÃÓòŠÍ$”8ÁšKýžŠôÍ)f™w9:ĵàå£ x}rÏx‰‰¢œw¢ØîrÎ:\TZaGó*™y8IÂjæbRÆíc|XÅ»‹Ç¿½I u3KGñnD1÷NIBÒsü€� íîRêØu—ú‚K>Vè.EL+M2¤#'šf‹¶i ~™Vé þvl³{u8«Òz‹ºHÈ Ì*„æ˜ñ:ž(W‘☕ ~«¨JÈÁTøe\O*ðtHG½€HYµæ–}KNßÁP±*ݾ˦±‹ŠTѼ�9/#·øA7ÂqZ…Ð$*c?�¢íqUßån†èwðNºû%Ž»O¯·ièˆ4 =3¾¼N¸¿ƒ)cbJ u§VÇ4ù»ÂÍ(TnËáâ 7”Ê_?®�ûm-Ù›°{UåÌö‰B½w²ÒzÏû¨nœ”ÇÊœ"Z úàxŠÕJÜZšìp;‹“Êì ØåÞ{/å<óP;™Ž,)''KÐQÛk5—›òqÚöÆpN†Ç8¯KÝGbÂe“¯„ ûS“ÙdùÌ›­\17 êpõaí>§°SR!Õ–‘ 3•…K4'+ÿrÌzQ TT£³I±²Áð¯Ivt]KÆc⫲³K#Úvö5+¥|¢ˆDÁ±‰ØÇà~ª O@%\w˜Š _ànN[ÛL¹Å9Kºò�˜ÁÙqÌÒgåV§hžÉn R!ƒy+‰ºUÊn”;¿*&å/H•rÿÏTÑû Ü>¬Ú>\ Œt¦´=.TÄ¡ ¥õûS; Zà~¦!¨à‚ÚüäPÿ·9gi˜´†C¤Ú§!ö# Bö ,™è;…X=Û»,I–2UW¦Vì9$l¨kàªÞÛ=A¨›j’•ƒ;î{–A£P79å|s*Y±÷Úø§;›Ì ”[‡MC“Û¿±hf»ª]o–ç{oY=1k³yV³ÒVÐÊÒþ5E8çVk+ÖœÆËÍ\8ðâ¼Æ0X4D)Ü!!ýö?*|f¿vè uÈ÷¡¶"øx¡‰AØ@T_²�ÒÒŽ q²ƒ6˜4)kÚ¬uÒVË7ë ît ¾'Œ­%;‹¿Ïiì¢9sÙ9¹x‘ÆÎ,ìØÚŽ-45xödŠÂÐ8?ÈǘÏdå/Y|t½ß &LILð�J`è¡& ù-G³tã/ÿÿPK! Ñ�Ÿ¶'theme/theme/_rels/themeManager.xml.rels„�M Â0„÷‚wooÓº‘&݈ЭÔ„ä5 6?$Qìí ®,.‡a¾™i»—�Éc2Þ1hª:é•qšÁm¸ìŽ@RN‰Ù;d°`‚Žo7íg‘K(M&$R(.1˜r'J“œÐŠTù€®8£�Vä"£¦AÈ»ÐH÷u} ñ›|Å$½b{Õ–Pšÿ³ý8‰g/]þQAsÙ…(¢ÆÌà#›ªLÊ[ººÄßÿÿPK-!éÞ¿ÿ[Content_Types].xmlPK-!¥Ö§çÀ6 0_rels/.relsPK-!ky–ƒŠtheme/theme/themeManager.xmlPK-!0ÝC)¨¤Ötheme/theme/theme1.xmlPK-! Ñ�Ÿ¶'² theme/theme/_rels/themeManager.xml.relsPK]­ „ÿÿÿÿY o „  Ü „  ð8ð@ñÿÿÿ€€€÷ð’ðð0ð( ð ððB ðS ð¿Ëÿ ?ð &„‰ ¦†>D†3KOƒ†KOƒ†Jg— ÿ G8μ6«ÿ;`? ÿŽ3�UUTÏÿi ÿqâÍDfÿÿÿÿÿÿÿÿÿ „h„˜þÆh^„h`„˜þOJQJo(·ð„h„˜þÆh^„h`„˜þo(()„h„˜þ^„h`„˜þo(.„h„˜þÆh^„h`„˜þo(. „Є˜þÆÐ^„Ð`„˜þOJQJo(·ð€„ „˜þÆ ^„ `„˜þOJQJ^Jo(o€ „p„˜þÆp^„p`„˜þOJQJo(§ð€ „@ „˜þÆ@ ^„@ `„˜þOJQJo(·ð€„„˜þÆ^„`„˜þOJQJ^Jo(o€ „à„˜þÆà^„à`„˜þOJQJo(§ð€ „°„˜þư^„°`„˜þOJQJo(·ð€„€„˜þÆ€^„€`„˜þOJQJ^Jo(o€ „P„˜þÆP^„P`„˜þOJQJo(§ð;`? G8Ž3�UJg—i ÿqÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ         =åü{c~- †*(:+Ú8,J :‰^@WDX0LA5N–[NÌ{O"MPÇQxQ1V´4Vù{Xg+_‡hcz/iÂXkðnžo>{1;~UqƒÅ.“¥1“[u•– –? ˜+p™a!šóœòœjR�`�{0ª©9¯•s³Ô·Ì&ÀÐgÁúkÉs̘XÎDsÐ%uÐÕwÕ?×\ݾ0ß�BägpêU ëz!ì¾(ìKò³'þ„†ÿ@€ééé鄘@ÿÿUnknownÿÿÿÿÿÿÿÿÿÿÿÿ G�ÿ*àAxÀ ÿTimes New Roman5�€Symbol3.� ÿ*àCxÀ ÿArial7.�ÿáÿ¬@ ŸCalibriY� CG TimesTimes New Roman7�ÿàÿ@ŸCambria?=� ÿ*àCxÀ ÿCourier New;�€WingdingsA�ÿàÿ$BŸCambria Math"qˆðÐhg, g%¤7'¬Ø�¬Ø!ð  ´´��20‚‚3ƒQðüýHX ðÿ$Päÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿðn2!xx  Üÿÿadr152adr152      þÿà…ŸòùOh«‘+'³Ù0l�˜¤°ÀÌØì ü ( 4 @LT\däadr152 Normal.dotmadr15214Microsoft Office Word@êVú@ê ÓÍ@¶ëÃЬØþÿÕÍÕœ.“—+,ù®0ü hp�˜ ¨ °¸ÀÈ Ð ÝäºÚÁÏÍø‚  Title þÿÿÿþÿÿÿ !"#$%þÿÿÿ'()*+,-þÿÿÿýÿÿÿ0þÿÿÿþÿÿÿþÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿRoot Entryÿÿÿÿÿÿÿÿ ÀFðMº÷ÃÐ2€1Tableÿÿÿÿÿÿÿÿ ç!WordDocumentÿÿÿÿÿÿÿÿ4SummaryInformation(ÿÿÿÿDocumentSummaryInformation8ÿÿÿÿÿÿÿÿÿÿÿÿ&CompObjÿÿÿÿÿÿÿÿÿÿÿÿrÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿþÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿþÿ ÿÿÿÿ ÀF Microsoft Word 97-2003 Document MSWordDocWord.Document.8ô9²q