ÐÏࡱá>þÿ .0þÿÿÿ-ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥Á{À ð¿> bjbjzäzä 4ŽŽ>ÿÿÿÿÿÿ·^^¸¸¸¸¸ÿÿÿÿÌÌÌÌàÌU>ôôôôôÏÏÏÔÖÖÖÖÖÖ$“²E!Bú¸ÏÏÏÏÏú¸¸ôôÛ???Ï:¸ô¸ôÔ?ÏÔ??Ž(hÔôÿÿÿÿ —&ŽÆ§Îÿÿÿÿ �À%0U 4‡!‡! Ô‡!¸ÔìÏÏ?ÏÏÏÏÏúú/ÏÏÏUÏÏÏÏÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ‡!ÏÏÏÏÏÏÏÏÏ^ ~: marketing management (MSc/PgDip/PgCert) 57N500B1/61N500VX/62N500VZ Qualifications for entry: Normally at least a second class degree or equivalent in any discipline. Applicants with relevant professional experience may also be considered. Duration: 12 months full-time (MSc); 9 months full-time (PgDip); 4 months full-time (PgCert) Content: Candidates must take the following compulsory courses Stage 1 BU5039 Marketing Management (15 credit points) BU5043 Marketing Decision Making (15 credit points) BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5041 New Product & Service Development (15 credit points) Stage 2 All of the courses for Stage 1 plus BU5573 Marketing Communications (15 credit points)) BU5560 Research Methods for Business (15 credit points) BU5576 Business Model Innovation (15 credit points) BU5572 Consumer Behaviour (15 credit points) Stage 3 All of the courses for Stage 2 plus BU5900 Dissertation (60 credit points) Or BU5959 Marketing Project (60 credit points) Assessment: By course work, by written examination or by a combination of those, as prescribed for each course. The degree of MSc shall not be awarded to a candidate who fails to achieve a CAS mark of 9 in the relevant dissertation course, irrespective of their performance in other courses. 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