黑料网

production
Skip to Content

Log In

  1. University Home
  2. Catalogue of Courses
  3. Online
  4. 2026-2027
  5. Business Studies
  6. BU593M: Strategic Brand Management

BU593M: STRATEGIC BRAND MANAGEMENT (2026-2027)

Last modified: 29 Sep 2026 14:16


Course Overview

This course will cover strategies for effective brand management.

Course Details

Study Type Postgraduate Level 5
Term Third Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy T Stone

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

You will cover the following topics:

  • Semiotics in the world of goods
  • Marketing semiotics and brands
  • Mining the consumer brandscape
  • Brand discourse and AI
  • Creating an audio brand
  • Creating a visual brand

Details, including assessments, may be subject to change until 21st September 2026 for Term 1 and Full Year courses and 8th January 2027 for Term 2 courses.

Summative Assessments

Report: Individual

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Written feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualApplyEvaluate a given brand鈥檚 strategies and apply theories to improve its brand management strategies
ConceptualUnderstandUnderstand brand management strategies, such as brand extension
ConceptualUnderstandUnderstand the key terms and theories of brand management
ConceptualUnderstandUnderstand how marketing cues can help brand to develop differentiation and distinctiveness
ConceptualUnderstandUnderstand how a brand builds equity

Formative Assessment

There are no assessments for this course.

Resit Assessments

Report: Individual

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

2,000-word report containing both theoretical and practical elements
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualApplyEvaluate a given brand鈥檚 strategies and apply theories to improve its brand management strategies
ConceptualUnderstandUnderstand brand management strategies, such as brand extension
ConceptualUnderstandUnderstand how marketing cues can help brand to develop differentiation and distinctiveness
ConceptualUnderstandUnderstand how a brand builds equity
ConceptualUnderstandUnderstand the key terms and theories of brand management
 

Compatibility Mode

We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to for this site or .